The Dragonfly Effect

Cold-blooded, territorial, and almost exclusively carnivorous - it doesn't take a genius to figure out why marketing consultants are so attracted to dragonfly metaphors.

Serving as #motivation for dewy-eyed social media interns everywhere and, perhaps, bumblebees, dragonflies are supposedly the only insect capable of propelling themselves in any direction with all four wings working in harmony. In other words, coordinate your faculties to get shit done.

Alternatively, you can take my approach and allow three wings to flail around in helpless malady, while the fourth makes short work of a novelty-sized Terry's Chocolate Orange. If 2016 has taught us anything, Death will take the try-hards first.


Bonus Fact: To avoid bumping into overly-enthusiastic male dragonflies, females spend most of their time in a completely different habitat. As Wikipedia so succinctly puts it, "unwanted mating is energetically costly for females because it affects the amount of time that they are able to spend foraging."

Spirit, meet your animal.